Our History

Brand History

Our story starts back in 1838, when Carl Heinrich Knorr opened a factory in Heilbronn, Germany, supplying chicory to the coffee industry. 

He began to experiment with drying vegetables and seasonings, to preserve nutrition and flavour, leading to the launch of the first Knorr® dried soups across Continental Europe, in 1873.

And then there was Bouillon ...

In 1912, we introduced the first Knorr® Bouillon cube.  Families could enjoy delicious dishes at home without the need to make stock from scratch. This humble little product proved a hit. With dedication and a lot of love, we always endeavour to help you cook better meals every day.

Flavours of the world

Knorr® products are available around the world and in many countries. We pride ourselves on a genuine understanding of local flavours, providing great tasting favourites and helping you sample authentic flavours from other cultures.

In 1957, flagship Knorr® brands like bouillon and soups were sold in eight countries and by 2000, Knorr® products were sold in nearly 90 countries around the globe. This led us to an important milestone that same year, when Knorr® joined the Unilever family.

Today, our kitchens are playgrounds to hundreds of real chefs, passionate experts who work together to hone recipes that help you serve up tasty meals time and again.

A sustainable future

We’re investing in new, more efficient processes and embracing the principles of sustainability right through our business, from seed to spoon (see Sustainability article).